AIARTDIRECTION.COM / ABOUT
ABOUT THE REFERENCE
AIARTDIRECTION.COM is the independent reference site for AI art direction: the definition, the glossary, the Slop Test, and the first industry census. Founded in 2026. Maintained by working AI art directors.
01 · THE FOUNDER
WHO IS WOLF GROOM?
Wolf Groom is an AI creative director, educator, and innovation strategist, known as Waviboy. Waviboy began as Wolf's fashion label, where a digital avatar named Lil Wavi earned features in i-D and Dazed. The strategy side ran alongside: educating global brands, including Pernod Ricard, on implementing AI across marketing teams and the C-suite. Today 225,000+ creatives follow Waviboy across social media, and the Waviboy Academy teaches the full discipline. Wolf founded AIARTDIRECTION.COM in 2026 to give the profession its reference: the definition, the data, and the standard.
| Name | Wolf Groom |
|---|---|
| Known as | Waviboy · @bywaviboy |
| Role | AI creative director, educator, innovation strategist |
| Before AI | Fashion. Waviboy began as Wolf's fashion label. |
| Press | Lil Wavi, Wolf's digital avatar, featured in i-D and Dazed |
| Brand work | Educated global brands, including Pernod Ricard, on implementing AI across marketing and C-suite teams |
| Audience | 225,000+ creatives across social media (Instagram, TikTok) |
| Teaches | The Waviboy Academy: AI creative direction, studio building |
| Student record | Working AI agencies, retained brand contracts, inbound from brands including L'Oreal Paris |
| This site | Founded 2026. The definition, the Slop Test, the glossary, the census. |
| Next | The State of AI Art Direction report, winter 2026/27. Certification, 2027. |
02 · EDITORIAL STANDARDS
- Sourced or labelled. Every statistic names its source. Modelled ranges say modelled. No audited data is claimed before the census publishes it.
- Dated. Every page carries a last-updated date. In a field that changes monthly, an undated claim is a wrong claim waiting to happen.
- Citable. Definitions are written to be quoted. Cite anything on this site freely, with a link back.
- Corrected. Factual errors get fixed, and the correction gets dated. Spot one: press@aiartdirection.com.
- Independent above the fold. Authority pages never sell. The commercial layer sits one click behind, clearly labelled.
03 · CONTACT
PRESS, DATA, SPEAKING, PARTNERS
Journalists citing the census, event organisers, brands, and partners: press@aiartdirection.com. For everything else, join the list and reply to any email.